Slate magazine periodically looks at the Presidential Candidate hopefuls and comments on how they are using their ads and websites to overcome their perceived difficulties in getting and keeping voters.
Here is one about Hillary Clinton trying to overcome her "warmth" problem.
Here is one about Mike Gravel trying to overcome his problem with no one having any idea who he is.
WARNING! Do not attempt to watch these videos while pretending to be hard at work on something. They are far too funny for all that, and you'll just end up hurting yourself. I'm serious. I know what you are thinking- "I'm pretty tough- I'll just watch them with a disinterested eye during this conference call and be fine." This is foolishness! Know your limits!
But go watch them. Right now. Especially the Mike Gravel one. Hilarious.