Thursday, August 30, 2007

Commercial Confusion

Ok, I no longer get the "coulda had a v8" commercials.

I understood the first one, where the guy is working out on the balance ball and his trainer asks him if he is still eating right and getting all his veggies, and he says "when I can" and she bops him on the head. Ah, she's right! He could have had a v8 and he would have gotten his veggies! There's no excuse for missing them when they are neatly pureed into a handy disposable bottle! What a bop-worthy offense!

But now the commercials make no sense. The latest one is a montage with a guy passing up veggies at all these different functions and his wife (I assume she is his wife) bopping him on the head after each one. After about the 7th pushing away of his carrots and his wife bopping him, the announcer intones "Coulda had a v8" while the wife shakes her head disappointedly at her hapless, unhealthy other half.

But here's the problem. v8 is continuing the theme of saying that you can just get your veggies by drinking a v8, and to pass up such a simple solution is stupid. Hence, the head bopping. But the guy in the newest commercial isn't passing up a v8 or saying he hasn't gotten his full servings of veggies, he's passing up the traditional on-your-plate veggies. Why is he being bopped when he pushes away a plate of broccoli? If he ate his veggies, he wouldn't need to drink v8.

Maybe I'm missing something. But it doesn't seem like a good plan to infer someone who doesn't eat physical veggies is boppable when you sell a product that replaces those missed veggies.


E said...

My motto is "Why drink V8 or eat veggies? You coulda had some chocolate"

It's important to prioritize.

Anonymous said...

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