It's emotional eating!
The latest Duncan Hines commercial shows a mom making cupcakes, while the emotion-laded voiceover says, "It's just a rainy day. It's just a scraped knee. It's just hair, it will grow back. But sometimes it's the little things that ruin your day." Pan over to a mopey-looking five-year old, who watches the oven with anticipation. Boy, he is sure is a sad sack. Luckily, eating cupcakes improves your day! If something bad happens, eat a cupcake! Food never rains on your Saturday! Food never trips you on the sidewalk! Food never gives you a lopsided haircut! Food loves you, no matter what!
Duncan Hines. It's not just a cupcake. It's physically and emotionally filling.